Published 2024-07-15
Keywords
- Revolution,
- Marketing Strategy,
- iPhone,
- Apple
How to Cite
Copyright (c) 2024 International Journal of Advanced Research and Interdisciplinary Scientific Endeavours
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This paper delves into the innovative marketing strategies that propelled Apple’s iPhone to unprecedented success upon its launch in 2007. By examining the multifaceted approach that combined product development, strategic pricing, compelling promotional tactics, and effective distribution channels, this study aims to uncover the elements that not only captivated consumers but also reshaped the smartphone industry. The analysis highlights how Apple’s marketing acumen established the iPhone as a benchmark for future technological advancements and consumer expectations.