ARCHANA TODUPUNURI. Develop Machine Learning Models to Predict Customer Lifetime Value for Banking Customers, Helping Banks Optimize Services. International Journal of Advanced Research and Interdisciplinary Scientific Endeavours, [S. l.], v. 1, n. 5, p. 275–282, 2024. DOI: 10.61359/11.2206-2424. Disponível em: https://ijarise.org/index.php/ijarise/article/view/81. Acesso em: 4 jun. 2025.